Communications planning, a cornerstone in the field of marketing and advertising, has undergone significant transformations since its inception.

Communications planning, a cornerstone in the field of marketing and advertising, has undergone significant transformations since its inception. This discipline has evolved in tandem with technological advancements and shifts in consumer behavior, expanding from traditional media channels to include a plethora of digital platforms. This article traces the origins and evolution of communications planning, highlighting its journey through digital planning, multi-channel marketing, engagement planning, and omni-channel marketing.