Darzalex
Right2Breathe® is dedicated to enhancing the quality of life for all those living with Respiratory Illness.
Social Media, PR
Services
R2B
Client
2023
Year
Situation
Launch and retain the frontline standard of care position on its path to transforming the treatment paradigm
Task
Develop and launch a full DARZALEX FASPRO HCP and patient website, provides customers with the information they need to fully understand that DARZALEX FASPRO is the indispensable frontline treatment – ultimately driving customers’ behavior to implement FASPRO for first line (1L) multiple myeloma. This site laddered up to the brand campaign concept we developed, integrated new supportive copy we created ultimately drive the desired customer behavior to engage and learn more.
Action
Taking a user centered approach, our solution was to create a DARZALEX FASPRO site that would speak to the benefits of DARZALEX FASPRO with effective signposting and a seamless user experience. We created user profiles that outlined the motivations, needs, and pain-points of our main user segments for the site. Content strategy for each site was created along with wireframes with clear call to actions (CTAs) and clear motivating copy was put forward
Result
DARZALEX FASPRO site launched in early 2021 and has evolved into blockbuster status within the category as a foundational treatment for multiple myeloma.
