UX/UI
AdvanSix is an American chemical company that produces nylon 6 and related chemicals such as caprolactam and ammonium sulfate fertilizers.
UX/UI, Research
Services
AdvanSix
Client
2023
Year
Situation
ADVANSIX, a leading industrial chemical company, was facing challenges with its existing website, they needed to meet the future. The site was out-dated, cluttered with information and could not accommodate the vision the CEO had outline for the company.
Task
FUN! was tasked with understanding the stakeholder needs and provide a user experience that could help the company meet the CEO's vision of becoming the most advanced chemical manufacturer on the planet. Our task was to create a more efficient and user-friendly experience that could make room for growth into many different technological directions.
Action
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Qualitative, stakeholder interviews to understand the needs and expectations of the many different stakeholders.
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Quantitative research into site usage and future points of business growth
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Competitive analysis to identify best practices and how the competitive set was communicating value.
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Modernized the user experience to allow for growth into e-commerce
Result
The new advansix.com UX was successfully transitioned to the development team and was well-received by stakeholders. The end product was more streamlined and efficient, leading to an improved user experience that answered many different use-cases.
